We started making Cheeky for a very simple reason — our little guy Sawyer constantly had red, irritated cheeks (both up top and down below) and nothing we used to treat it consistently worked.
You name it, we tried it; Aquaphor, hydrocortisone cream, and petroleum jelly. Each would seem to help in the short run but Sawyer’s red, irritated cheeks would always return — sometimes worse than before.
The problem was a simple one.
Salves and creams that use petrolatum and parabens create a thick, moisture-proof barrier that prevents excess saliva produced by teething from being absorbed into your little one’s cheeks and chin (which is a good thing) but they also don’t allow the skin to naturally breathe (which is a bad thing).
Most cheek and diaper rash products also treat symptoms without including ingredients that have a long history of producing healthy, natural skin such as lavender oil, evening primrose oil, rice bran oil, coconut oil, and shea butter.
How Natural Diaper Creams Work
After much research, tinkering, and experimentation, Cheeky was born.
We use just seven natural ingredients in every jar of Cheeky: evening primrose oil, beeswax, coconut oil, shea butter, cocoa butter, rice bran oil, and lavender oil.
Beeswax provides a natural, breathable moisture barrier while shea butter and coconut oil offer deep moisturizing relief.
Evening primrose oil is rich in oleic and linoleic acids and has been used in skin care products for centuries for its anti-inflammatory properties.
Rice bran oil, coconut oil, shea butter, and cocoa butter are excellent for delicate skin and are very similar in nature to natural oils the skin produces, helping to heal and protect skin without irritation.
Lavender essential oil is well-known for its healing properties, providing natural skin relief as well as a soothing aroma.
Cheeky All Natural Diaper Rash Cream
Our initial goal was to help Sawyer with his red, irritated cheeks and chin but we discovered quickly that Cheeky works just as well as a diaper rash cream, as the same basic principles apply to treating sensitive skin on the cheeks up top as well as down below.
We designed Cheeky for little ones but it’s just as effective on skin of all ages. Some customers have used it successfully to help relieve mild to moderate eczema, psoriasis, dermatitis, and other skin conditions.
Cheeky is designed as a natural treatment for mild to moderate diaper rash and irritated skin.
While we use it daily on our own little guy, please note that Cheeky is not a magic cure for all diaper rashes.
Diaper rashes caused by food or skin allergies may not respond to natural treatments and any diaper rash that includes pus-like drainage and yellow, scabby skin should be treated immediately by a medical professional.